Check in on Foursquare at JC Penney on Black Friday and $25 will be donated to The Salvation Army.
Black Friday retailer JC Penney wants you to check in on Foursquare while you do your Black Friday shopping. According to a press release posted on their website, JC Penney will donate $25 to The Salvation Army for every Foursquare check in at JC Penney locations on Black Friday between the hours of 4am and 1pm, up to $100,000.
“With more customers shopping jcpenney on Black Friday than any other day of the year, this Christmas we’re focused on making it easy for customers to be the best Santa ever to their friends, loved ones and even those in our communities who need our help,” said Bill Gentner, senior vice president of marketing planning and promotions for jcpenney. “From our broad selection of unique and affordable gifts to exciting digital initiatives that connect customers to a meaningful cause, we are enhancing the Black Friday shopping experience to reinforce the true spirit of the season.” (Go to the JC Penney Black Friday ad.)
JC Penney is also planning to donate $25 to The Salvation Army for every Angel adopted online on Thanksgiving Day for their annual Angel Tree program, up to $400,000.
Putting the spare change we like to drop in the bell ringers’ famous red kettles to shame, all of this feel-good shopping sets the company up for a total donation of $500,000 and allows us to justify our Black Friday shopping obsession as an act of charity. Nice job, JC Penney!
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Annoyed. I’m not a social network collector. I use Facebook but not twitter or yelp or foursqure or any of a ton of others. I think any promotion a store does should be available via a wide variety of channels. Whether you want your coupons via email, or text, or carrier pigeon, we shouldn’t be cajoled into yet another thing to keep track of. There are enough as it is. Anything that is exclusive to a single medium is going to lose me as a customer.
[...] JC Penney – Check in between 4am and 1pm and $25 will be donated to Salvation Army, up to $100,000. (We wrote about this one here.) [...]